Copywriting / Tone of voice
Email marketing/Marketing automation
Let's unmask leprosy
Every year, there are no less than 210,000 new cases of leprosy. A disease which is not fatal, but which can lead to irreversible mutilation and social exclusion. Action Damien informs and cares for the affected population, reintegrates patients into society and fights against the stigmatization of people affected by leprosy.
In 2021, for Action Damien, we have designed a national multi-channel campaign (TV, radio, digital, website, press, ...) to raise public awareness of the problems faced by people affected by leprosy and encourage them to make a donation.
Let's refuse the gambling,
Let's unmask the leprosy.
Another look at the campaign
In 2021, active testing was the focus of our fundraising campaign. Through the stories of affected people, we informed the public about what leprosy is, what its consequences are and how to fight it.
if we fight, it is for them. This is the story of a disease but too often forgotten. It is the story of millions of people in search of hope.