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Action Damien - 2021 Campaign ©
2021

  • Strategy
  • Branding
  • Copywriting / Tone of voice
  • Webdesign
  • Showcase website
  • Positioning
  • Video
  • Photo shoot
  • Email marketing/Marketing automation

Let's unmask leprosy

Every year, there are no less than 210,000 new cases of leprosy. A disease which is not fatal, but which can lead to irreversible mutilation and social exclusion. Action Damien informs and cares for the affected population, reintegrates patients into society and fights against the stigmatization of people affected by leprosy.

In 2021, for Action Damien, we have designed a national multi-channel campaign (TV, radio, digital, website, press, ...) to raise public awareness of the problems faced by people affected by leprosy and encourage them to make a donation.

Action Damien Let's refuse the gambling,
Let's unmask the leprosy.

Campaign

Another look at the campaign

In 2021, active testing was the focus of our fundraising campaign. Through the stories of affected people, we informed the public about what leprosy is, what its consequences are and how to fight it.

Global Campaign

WEBSITE
FLYERS
PHOTO
SOCIAL MEDIA
PRESS
RADIO
TV
BUS
NEWSLETTERS
POSTER

WEBSITE

if we fight, it is for them. This is the story of a disease but too often forgotten. It is the story of millions of people in search of hope.





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